"Release Your Dream" BLOG

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut,...

How do you sell an idea? An intangible? How do you go about selling a thought? The answer is simple: you sell the benefit of the idea! When people go to buy a vacuum, for example, they seek something that will help them clean in a timely manner. They are not buying a vacuum; instead, they are buying the ability to vacuum. They most likely aren’t going to buy a vacuum based on looks alone....