"Release Your Dream" BLOG
Selling Ideas
How do you sell an idea? An intangible? How do you go about selling a thought? The answer is simple: you sell the benefit of the idea! When people go to buy a vacuum, for example, they seek something that will help them clean in a timely manner. They are not buying a vacuum; instead, they are buying the ability to vacuum. They most likely aren’t going to buy a vacuum based on looks alone....
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